Most physician groups push hard on rent but sign leases based on rooftop counts and median household income — the same inputs a coffee chain uses. For a medical practice, that's a problem. CPT, DRG, and ICD-10 codes show what a population actually needs and uses. That's the data that should drive your location decision.

Most physician groups negotiate hard on rent — but sign leases based on the same data a coffee chain uses. For a medical practice, that's a problem. The right location decision isn't built on rooftop counts or median income. It's built on clinical data: who needs your specialty, where they are, and who's already serving them.